Purito: Transparent Skincare Rooted in Nature and Integrity

In a market crowded with complex labels and hidden ingredients, Purito has emerged as a voice of clarity, sustainability, and gentleness. Built on a foundation of honesty and skin health, Purito creates clean, effective skincare for those who care about what goes into their skin, and what their products do for the planet.

What Does Purito Stand For?

The name PURITO is a combination of:

  • “Purify” – reflecting their focus on safe, clean ingredients
  • “To” (土) – the Chinese character for soil, representing their commitment to going back to nature

This philosophy underlines every product they create: clean formulations, sustainable packaging, and transparent communication.

Their Philosophy: Honest Skincare, No Secrets

From day one, Purito pledged to:

  • Avoid harmful ingredients like parabens, PEGs, artificial fragrance, and alcohol
  • Use only EWG Green-Level ingredients
  • Be cruelty-free and vegan-friendly
  • Ensure product safety through skin irritation tests

Purito also promotes skincare education, encouraging customers to understand ingredients, check labels, and choose products tailored to their skin's needs.

A Commitment to Sustainability

Purito is one of the few Korean skincare brands to build eco-consciousness into its foundation.
Their practices include:

  • Recyclable, minimalist packaging
  • Soy ink printing
  • Zero animal testing
  • Carbon-conscious production processes

They believe skincare should respect both the skin and the planet.

Best-Selling Products That Define Purito

1. Centella Unscented Serum

A gentle, fragrance-free serum made with 49% Centella Asiatica, niacinamide, and peptides. Ideal for calming sensitive or irritated skin.

2. Daily Go-To Sunscreen SPF50+ PA++++

A lightweight, hybrid sunscreen offering high protection without a white cast. Perfect for daily wear, even on sensitive skin.

3. Centella Green Level Recovery Cream

A soothing cream formulated with Centella compounds and panthenol to protect and repair the skin barrier.

4. From Green Deep Foaming Cleanser

A low-pH cleanser made with green tea and coconut-derived ingredients. Balances oil and hydration while being non-stripping.

Who Is Purito For?

Purito is ideal for:

  • Sensitive or allergy-prone skin
  • Consumers seeking fragrance-free and essential oil-free options
  • Skincare minimalists
  • Eco-conscious users
  • Those looking to strengthen their skin barrier with gentle actives

A Transparent Future

In an industry often dominated by overpromising and under-delivering, Purito stands as a refreshing example of clarity and responsibility. With every product, they prove that skincare can be both effective and ethical.

If you're looking to build a gentle, honest routine that supports long-term skin health, Purito is a brand you can trust.

 

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