Beauty of Joseon: Traditional Wisdom Meets Modern Korean Skincare
In a beauty world driven by innovation, Beauty of Joseon stands apart by turning to the past, to timeless beauty secrets passed down through the generations. Inspired by the elegant, natural routines of women from Korea’s Joseon Dynasty, this brand merges herbal hanbang ingredients with clean, minimalist formulations for skin that glows with health and heritage.
The Philosophy: Skincare Rooted in History
Founded on the belief that true beauty comes from within and begins with healthy skin, Beauty of Joseon draws inspiration from a 19th-century text called Gyuhap Chongseo, an encyclopedia of lifestyle tips written by a noblewoman during the Joseon era.
This historical foundation has shaped the brand’s unique focus on:
- Hanbang (한방): Traditional Korean herbal medicine
- Minimalism: Simple, purposeful formulas without unnecessary ingredients
- Inner Wellness: Skincare as a form of self-care and calm
Rather than following trends, the brand revives the gentle, holistic approach to beauty once practiced by noblewomen, prioritizing hydration, balance, and nourishment.
What Is Hanbang Skincare?
Hanbang refers to the use of traditional Korean herbal ingredients, each selected for its therapeutic effect on skin. Beauty of Joseon’s formulations commonly include:
- Ginseng: Boosts circulation and revitalizes dull skin
- Rice Bran Water: Brightens and hydrates
- Green Plum & AHA: Gently exfoliates without irritation
- Mugwort: Calms inflammation and restores the skin barrier
- Propolis & Niacinamide: Clarifies, soothes, and evens tone
Every product combines these hanbang extracts with modern actives to deliver visible results, without compromising skin health.
Iconic Products That Define the Brand
1. Relief Sun: Rice + Probiotics SPF50+ PA++++
A lightweight, chemical sunscreen that feels like a moisturizing cream. Infused with rice extract and fermented ingredients to nourish while protecting.
2. Glow Serum: Propolis + Niacinamide
Designed for dull, acne-prone skin. This honey-toned serum boosts glow, soothes inflammation, and tightens pores.
3. Dynasty Cream
A luxurious, heritage-inspired moisturizer made with rice bran, ginseng, orchid extract, and niacinamide. Thick but fast-absorbing, ideal for dry or mature skin.
4. Ginseng Essence Water
A toner-essence hybrid powered by 80% ginseng root water. Deeply hydrates and restores tired, aging skin.
5. Revive Eye Serum: Ginseng + Retinal
A potent anti-aging eye serum that brightens and firms the under-eye area using stable retinal and traditional ginseng.
For Whom Is Beauty of Joseon?
This brand is ideal for:
- Sensitive and dry skin types
- Those seeking a minimalist, calming routine
- Skincare users interested in hanbang or traditional beauty rituals
- Anyone looking to avoid artificial fragrance, alcohol, and harsh additives
All products are cruelty-free, ethically made, and feature gentle, skin-safe formulas suitable even for beginners.
Beauty That Transcends Time
What makes Beauty of Joseon truly special is its storytelling: every formula is a tribute to Korean heritage. It reminds us that beauty doesn't have to be complicated or trendy, it can be intentional, grounded, and graceful.
By reinterpreting traditional beauty practices through a modern lens, Beauty of Joseon connects the past with the present, delivering skincare that nurtures both skin and spirit.